█
New Year's Greeting Cards for Arçelik
New year's greeting cards, mailing and banners, to be shared with 30.000 employees at Arçelik A.Ş.
█
The main elements of the set were the cards. In cooperation with the team at Arçelik, we have designed the cards not only as a simple greeting message, but as a medium to communicate the company's achievements, and a call to activity and sharing, fostering the sense of community within the company.
█
On the back, the cards conveyed information about the company's various achievements from the previous business year. 49 unique cards were printed for 49 achievements.
█
On the inside, the card had a blank page for the user to write their own wishes, with directions for ripping the perforated card and posting it on the board at the entrance of Arçelik HQ building.
█
In the end, the experience was a success and the board at the entrance of Arçelik HQ building was full of personal wishes and greeting messages.
█
The greeting message was also communicated via mailing and roll-up banners at Arçelik offices.
